CASE STUDIES

CLIENT : MYSAFE GLOBAL VAULTS

Mysafe Global Vaults was launched to market as a World’s First! A brainchild of the visionary business mogul, Terry Downes, Mysafe revolutionized the Safe Deposit Box Industry by launching Automated Safe Robotics to market.

Marketing Intelligence Digital Marketing Agency was tasked with conceptualizing a brand name, brand theme and a marketing strategy that would win at a global scale. From an iconic logo, to a luxurious black and gold brand theme, to outstanding branch designs and signage, to a winning website and team training, we delivered a brand to be reckoned with! That was the simple part.

Once Mysafe launched to market in Dubai, we embarked on a strategic marketing journey that saw the expansion to 7 branches throughout Dubai and a strong market position as the leading Safe Deposit in the UAE, with a Unique Proposition as the only automated safe deposit box.

Next, Mysafe launched in Kenya and through a well thought out market entry strategy, became a solid success with strategic partnerships with one of the leading banks in Kenya, NCBA Bank, leading to the launch of a second branch within the same year!

Mysafe is now a global brand, now launching in Las Vegas, USA, and Mumbai, India, backed by strategic investors. It has been one of our most exciting success stories!

Visit Mysafe Dubai: www.mysafe.ae
Visit Mysafe Kenya: www.mysafe.co.ke